Un-boring B2B brand work.
Client is a leading networking company best known for network hardware, but offers a vast catalog of business solutions from collaboration software to cloud infrastructure.
Challenge
B2B creative for tech all looks the same, and products are often technical and hard to understand.
My role — art director
Solution
Create campaigns and assets that make products feel simple, without dumbing them down. We worked to consistently represent a sophisticated enterprise brand —while adding a human touch and a story whenever possible.
Case Study Videos
Worked with production teams on location to interview, film, and edit customer stories to show the impact technology had across different verticals.
Photoshoots
Maintained brand standards, ensured quality, organized shotlists, and guided talent for large-scale shoots to deliver excellent and flexible photography for use across a wide range of campaign assets. Authenticity was the north star in showing the product at its best but without feeling too stiff and fabricated.
Illustration & animation
Created graphics within brand standards to support and enhance campaign collateral.
Provided illustration, story boards, and art direction for motion graphics on animated pieces.
Microsites
Developed focused websites and paid advertising for specific product and service campaigns to drive traffic, capture leads, and increase conversions.
